Marketing Support (BTL Event)
Job Description:
This role is responsible to planning, organizing and executing marketing events that enhance brand awareness, generate high quality leads, strengthen customer relationship, and support company's business growth. You will manage the entire event lifecycle from concept development and planing to execution and post-event activities below-the-line evaluation.
Key Responsibilities
- Plan and execute BTL marketing events & activities and brand activation programs from concept to completion
- Coordinate with internal & external stakeholders or partners to ensure smooth event execution
- Manage event budget, event preparation & timeline, on-site execution including logistics and post-event evaluation
- Support event promotion to maximize attendance & engagement and ensure customer touchpoint regarding company's guideline
- Support lead generation, customer engagement and sales-related activities during event, including marketing team performance analysis
Requirements
- Bachelor's degree in Marketing, Communication, Business or related field
- At least 2-3 years of experience in event marketing, BTL marketing, brand activation or campaign execution
- Strong project management and event or campaign management skills
- Creative, detail-oriented, well organized person, great interpersonal communication
- Interest on health care services is a plus point